I'm Caleb Lam—a designer from Vancouver, Canada. I'm an HBCU graduate, I spend too much time talking about sneakers and I love to help brands connect with their consumers through product, design and storytelling.
2023—Back when I was bald.
CREATIVE PROCESS
My process always begins with defining the "why". Every project has a purpose, and figuring out the story that ties everything together usually leads to some pretty great ideas. Like Tinker Hatfield says, "People are afraid of things that they don't understand, but what they always fall in love with is the big idea".
For new project inquiries, please get in touch via email, Instagram or Linkedin.
SERVICES
Brand Strategy & Launch
Apparel Design
Apparel Graphics
Tech Pack Development
Campaigns
Visual Identity
Websites
Packaging
NOTABLE CLIENTS
The Toronto Raptors
Raptors 905
NBA Foundation
MARTK'D
Reebok Canada
Pensole Lewis College
Native Shoes
EDUCATION
Footwear Design & Development
Lasell University • Certificate
April 2024 – Ongoing
Newton, Massachusetts
Toronto Raptors MVP Design Program
Pensole Lewis College • Certificate
April 2023 – May 2023
Detroit, Michigan
Graphic Design for Marketing (GDMA)
Wilson School of Design (KPU) • Bachelor's
2013 – 2017
Vancouver, Canada
