Toronto Raptors

A compilation of design work from my time as the 2023 NBA HBCU Fellow for the Toronto Raptors.

2023

Logo Design

Raptors-Hero

My Summer with the Toronto Raptors

NBA HBCU FELLOWSHIP 2023

In 2023, I was chosen by the Toronto Raptors to represent them in the second cohort of the NBA HBCU Fellowship Program. During my time with the organization, I shadowed employees at the front office on a variety of tasks involving project management, community outreach and event planning. I also had the opportunity to shadow the MLSE Design Team and take the lead on several small design projects.

Raptors-Arena_Pic

Made it to the league!

Welcome Back Fan Fest

A FRIENDLY IDENTITY FOR A BELOVED COMMUNITY EVENT

At the start of every season, the Raptors host 905 Fan Fest—a free, day-long basketball clinic that provides young players the chance to develop their basketball skills under guidance from Raptors 905 coaches. The final logo was featured on the official Raptors 905 Instagram account.

Role: Logo Design
Brief: Javed Thadani

Raptors-905-Thumbnail_2
Artboard-1
Artboard-1-copy-2-1
Artboard-1-copy-5

Images courtesy of the official Raptors 905 Instagram account.

905 Open Tryouts

A HIGH ENERGY IDENTITY FOR THE 905 OPEN TRYOUTS

Every year, the Raptors 905 hold open tryouts to identify potential talent for their NBA G-League team. Based on the brief provided by the Team Manager, I designed 3 potential options that I presented to the GM before we chose the design that we moved forward with. The final logo will be used for future events and promotional materials, ensuring consistent branding and recognition.

Role: Logo Design
Brief: Javed Thadani

Artboard-2-copy
Open_Tryouts
Artboard-2
Artboard-3

The Work

For consultation, collaboration and/or caffeination inquiries,

Caleb Lam © 2024

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