Wilshire Barber & Supply

Branding and packaging for Wilshire Barber & Supply—a small, brick-and-mortar barbershop known for quality cuts and stellar service.

2017

Visual Identity & Packaging

Project Concept

AN EXTENSION OF THE IN-STORE EXPERIENCE

Wilshire Barber & Supply is know for their considerate approach to customer care... so why shouldn't their branding feel that way as well? The main driving force throughout the entirety of this project was always about finding a way to convey the attentiveness and care that patrons would feel whenever they stopped by the shop.

Wilshire Barber & Supply—Home of some of the best cuts and shaves available in Ladner, BC.

The Solution

A FLEXIBLE IDENTITY SYSTEM

A flexible identity system was developed that allowed for an individualized approach to packaging for each item. Just like with haircuts at the shop, packaging for each item could be approached as its own tailored experience based on its needs, while the identity system would ensure consistency throughout the product line.